# Facets Marketing

> Facets Marketing is an outdoor industry marketing agency based in Asheville, North Carolina, serving cycling, running, and adventure sports brands and endurance events across North America and internationally. The team has spent three decades inside the industry — building brands, launching products, and producing some of cycling's largest events — and works as an embedded extension of client teams rather than as an outside vendor.

Facets offers full-service marketing across strategic alignment, brand development, event marketing, public relations, creative and design, social media, and web development with SEO/AEO. The agency is known for event marketing and production (registration growth, sponsorship development, on-site media management), go-to-market strategy for outdoor and cycling products, and endemic media relations within the bike and endurance industries.

Notable clients and projects include the Life Time Sea Otter Classic, Tour de Big Bear, RunSedona, Industry Nine, PIKIO Labs, Bilstein, and The Hub & Pisgah Tavern.

## Core Pages

- [Home](https://www.facets.marketing/): Agency overview, positioning, service summary, featured case studies, and client testimonials.
- [Services](https://www.facets.marketing/services): Full service list across strategy, branding, event marketing, PR, creative, social media, and web development.
- [Work](https://www.facets.marketing/work): Case studies and client results across cycling events, outdoor brands, and product launches.
- [About](https://www.facets.marketing/about): Team background, industry experience, and agency approach.
- [Contact](https://www.facets.marketing/contact): Inquiry form and contact details for new business.

## Services

- Strategic Alignment: Strategic marketing roadmaps, new market entry strategy, budget and cost optimization, program audits and analysis, industry partnerships and networking.
- Brand Development: Strategy and positioning, market research, brand voice and messaging, channel mapping, audience personas.
- Event Marketing: End-to-end planning, promotion and production; registration growth and athlete experience; sponsorship and exhibitor business development and fulfillment; on-site media management; post-event surveys.
- Public Relations: PR strategy and auditing, core content generation, endemic media relations, press camps and brand events, rider and ambassador programs.
- Creative & Design: Identity architecture and art direction, brand guidelines, logo and core content assets, packaging and product design, print/digital/event assets, on-location photography and videography.
- Social Media: Analytics and reporting, audience research and acquisition, audience management, platform strategy and content, social advertising (Meta, YouTube, LinkedIn), audits and planning.
- Web Development + SEO/AEO: Data and analytics, content strategy, eCommerce development, UX design and strategy, generative engine optimization, keyword optimization, research and audits, website and app development.

## Case Studies

- Sea Otter Classic: Comprehensive marketing partner and executive team member for the world's premier cycling festival and expo in Monterey, California. Delivered strategic planning, public relations, multi-channel advertising, website optimization, content strategy, and on-site event promotions.
- Tour de Big Bear: Full-service marketing department for the Big Bear Lake, California cycling event. In two years, scaled the expo by 50%, grew sponsor funding 133%, increased participation 18.76%, and drove a 46.47% surge in gross revenue.
- RunSedona: Destination event marketing since 2022, partnering with local businesses and municipal agencies in Sedona, Arizona. Consecutive sold-out events of 4,000 participants with registration tracking 55% higher year over year.
- PIKIO Labs: Go-to-market strategy for a new cycling helmet company holding the highest Virginia Tech helmet safety rating. Anchored the campaign on the safety story, secured high-impact media coverage, and launched at the Sea Otter Classic.
- Bilstein: Global go-to-market strategy for a new suspension line, including market entry audit with product testing, positioning identity, media testing, advertising, social strategy, event execution, booth design, and sponsorships.
- Industry Nine: Global distribution development for the Asheville-based component manufacturer, including international market research, distributor chain mapping, a structured global sales plan, CRM system, and digital onboarding tools.

## Key Facts

- Location: Asheville, North Carolina, United States
- Industry focus: Cycling, mountain bike, running, endurance sports, outdoor recreation, and adventure sports
- Experience: 30+ years of combined in-house and agency-side experience within the outdoor industry
- Engagement model: Embedded extension of the client team; customized programs rather than fixed packages
- Client types: Endurance event organizers, outdoor and mountain bike product brands, destination and tourism partners, retail and hospitality