In order for your marketing strategy to be successful, it must be multi-faceted and contain the wide variety of elements required to grow brand awareness and cement your relationships with customers. FACETS Marketing, located in Asheville, North Carolina, is a marketing consulting firm that offers a full consortium of marketing services to lifestyle, cycling and adventure sports brands. Our aim is to assist clients in all aspects of brand development, corporate identity, strategic planning, art direction, global marketing, public relations, content generation, social media, and distribution strategy, including product segmentation, product design and development.
We have a proven track record for successfully building and managing products and brands that we couple with a focus on innovation, strategy and data-driven insights across both traditional and digitally-focused marketing channels. By first actively listening to your needs, we can then assist you in developing an effective plan of action relevant to your objectives. Your company may need all facets of marketing or only a few to bolster an already successful program. We will tailor our services to fit your needs.
Facets Marketing specializes in creating successful marketing strategies that drive business results. Whether you are looking to increase your exposure through public relations, position your brand globally or develop a strategic marketing plan and budget for the next year, we are your marketing team. We have experience in each of the marketing services below and will work with you to develop and implement a customized program that meets your marketing and sales goals.
Identity and Branding Strategy Development
Identifying Target Market & Positioning
Development of Corporate Story, Voice & Communication Channels
Market Strategy Development and Implementation
Proactive Business Development Support
Staff Training on Sales Techniques
CRM Program Development & Implementation
POS Strategy, Design & Development
Product Sampling Program Development
Website Development, Design & Data Analysis
E-Commerce Channel Development
B2B Site Development & Maintenance
Social Media Strategy & Implementation
Mobile App Development & Design
Digital Catalog Design & Development
Promotional Piece Design
Video Storyboarding, Production & Distribution
Marketing Materials Evaluation & Development
Marketing Materials Organization
Copy-writing & Content Generation
Photography Art Direction & Production
Creative Direction and Production of Product Packaging
Advertising Plan Development & Art Direction
Position Analysis of Targeted Markets, Clients, Industries
Customer Perception Surveys
Competitive Strategy Analysis
Positioning Strategy Development
Go-To-Market Scheduling & Implementation
Product Testing: Media & Development
Customer Service & Sales Team Training
Public Relations Program Evaluation
PR Plan Development and Implementation
Media Relations, Press Releases, Feature Articles
Special Events & Presentations
Sponsorship/Brand Ambassador Program Development
Conceptualizing & Implementation of Strategic Plan
New Market Identification and Entrance Strategy
Marketing Budget Development & Cost Analysis
Marketing Program Evaluation
Corporate Retreat Facilitation
Strategic Alliance Development and Management
Trade shows & events
International & Domestic Show Planning and Coordination
Special Events Planning & Management
From the first to the last, all impressions matter; make sure yours encompasses all of the elements required to be successful. We love listening to your challenges and working with you to develop non-standard solutions. Each of our projects is unique, in accordance with the expectations and needs of our customers, a few select works include:
creating an industry standard
Promoted the worldwide adoption of the Standardized Headset Identification System through the development of educational presentations, online tools, direct mail pieces, print advertising, posters, product sampling, events and press releases. SHIS is now an industry standard for headset measurement. **While an employee of Cane Creek Cycling Components.
search engine optimization
Performed an SEO Site Audit which combined site speed review, keyword dictionary development, content generation & technical adjustments to improve the SEO and search engine results page for Havelock Wool.
GLOBAL DISTRIBUTION DEVELOPMENT
Developed and executed on a business development strategy to secure new distribution channels globally. Facets worked with an in-house team to identify & survey targets, create a global sales plan, build a CRM system, develop a digital collateral package and an on boarding project management tool.
By leveraging a mobile platform, riders were able to effectively interact with Cane Creek's suspension product and remove the barrier of entry created by its high level of sophisticated engineering. *
Facets has developed and is executing on a full strategic marketing plan for the ALPEN bike storage capsule to be released in 2018. Elements of this plan include target market identification, a proactive public relations program, social media plan, website SEO management, content strategy, marketing budget and calendar.
We have experience combining design, exposure and personal interaction to create an opportunity to connect with customers and gain industry insight on a domestic and international level.
Having user-friendly product information at your fingertips is critical for the distribution of collateral, exchange of engineering documentation, sales information, and service center instructional resources. *
BRAND AMBASSADOR progrAM
Targeted influential consumers to gain market exposure and increase sales through word of mouth marketing, digital platforms and social media. Created online community (The Lounge) for product owners, testing platform for applicants and brand ambassador package (DB Influencer).
rider support program
A customer care program that supported customers on the B2B and the B2C level to develop and retain Cane Creek's most valued relationships. *
Facets Marketing has had the pleasure of working with some very talented people over the years and we are really proud of our work - but don't just take our word for it...
Karl Burkat | ceo | pinkbike.com
"Holly is creative, passionate and a pleasure to work with, but at the end of the day what matters is results and as marketing director she helped turn Cane Creek into one of the strongest brands in MTB."
Jacob McGahey | Vice President | Industry Nine Componentry
"It has been a pleasure working with Facets Marketing. Holly has helped us restructure our international distribution network and provided us with some excellent tools and resources to better support our international customers. These assets are sure to help us grow our international sales and presence in the coming months and years. "
BRANDON TURMAN | PRODUCT EDITOR | VITAL MTB
"As journalists, we're constantly barraged with new products and asked to divert our attention a million different ways. Holly and her team make our job easy by understanding the needs of the media and presenting their client's products and announcements in exciting, easy to digest ways that stand out. They've always provided an ample timeline, excellent communication, access to the pros, and ensured we've got all the bases covered through intimate and focused meet ups, ultimately helping us to produce excellent features that showcase the new goods as best as possible."
To better facilitate your project, we work with some of the best in the brand and product design & development business. From concept to production and promotion, our years of experience with these firms ensures your project receives the benefits and expedience of a cohesive team. These are our go-to guys!
An internationally published adventure, lifestyle, and sports photographer, Derek DiLuzio creates powerful commercial and editorial imagery. Derek specializes in capturing the moments that enable us to reconnect with the adventure within ourselves. www.derekdiluzio.com
Swarm is built on the idea that physical products must be human-centered. They must solve a problem, make an emotional connection, and ultimately, they have to work. Swarm combines the DIY fabricator attitude to build and brand products that people love. www.swarmeffect.com
Wright Creative is a high-energy studio specializing in commercial stills and motion. Their passion is found in the concept and craftsmanship of every project. www.wrightcreativeinc.com
A Marketing Professional for over 20 years, Holly Colson is the owner of FACETS Marketing. She began her career as a Marketing Specialist for CB RichardEllis Commercial Real Estate which provided her with unique insight into all aspects of marketing the built environment. Holly transferred her knowledge to the A/E/C industry where she spent several years working in-house as a marketing executive for architecture firms. Her passion for cycling called and Holly spent six years as the Vice President of Marketing for Cane Creek Cycling Components, a globally distributed manufacturer of high end bicycle components.
Holly is a performance driven marketing executive with deep experience in brand development, strategic planning and public relations. She enjoys helping clients focus and position their brand for growth and considers her ability to never meet a stranger one of her greatest assets.