ABOUT US

SERVICES

Facets Marketing is dedicated to crafting effective marketing strategies that deliver tangible business results. If your goal is to enhance visibility through public relations, elevate your brand on a global scale, or design a strategic marketing plan and budget for the upcoming year, we're your ideal marketing partner. With expertise in the marketing services listed below, we'll collaborate with you to create and execute a tailored program that aligns with your marketing and sales objectives. 

SELECT WORKS

Every impression counts from start to finish, so ensure yours includes all the essentials for success. We're passionate about understanding your challenges and collaborating to create innovative solutions. Each project is uniquely tailored to meet the specific expectations and needs of our clients. Here are a few selected examples:

EVENT PROMOTION

Strategic planning and promotion are key to the Life Time Sea Otter Classic, the leading cycling festival and expo held in Monterey, California. Facets provided a full complement of comprehensive marketing services through annual strategic planing. The work encompassed target market identification, public relations & special promotions, advertising campaigns, social media, website development and SEO management, content strategy and results analysis.

TARGETED CONTENT GENERATION

Facets collaborated with the skilled team at SWARM to develop a strategic content and targeted messaging campaign for their Salt Lake City-based product development firm. This initiative enhanced brand awareness and recognition, while simultaneously establishing authority and credibility in a new market sector.

CREATING AN INDUSTRY STANDARD

Promoted the worldwide adoption of the Standardized Headset Identification System through the development of educational presentations, online tools, direct mail pieces, print advertising, posters, product sampling, events and press releases.  SHIS is now an industry standard for headset measurement. *

STRATEGIC POSITIONING

In advance of product release, Facets developed and implemented a full strategic marketing plan which included elements such as; target market identification, a proactive public relations program, a social media plan, website SEO management, content strategy, marketing budget and calendar. 

VIRTUAL EVENT BRANDING & PROMOTION

Facets designed a comprehensive branding package and executed a strategic marketing plan to launch the cycling industry's inaugural digital bicycle festival and trade show. When the 2020 Sea Otter Classic was cancelled, this engaging online experience was developed in just three months. It featured ride challenges, over 100 virtual booths, a gamification program, webinars, live streaming, and films.

MOBILE APPLICATION

By leveraging a mobile platform, riders were able to effectively interact with Cane Creek's suspension product and remove the barrier of entry created by its high level of sophisticated engineering.  *

TRADE SHOWS

We have experience combining design, exposure and personal interaction to create an opportunity to connect with customers and gain industry insight on a domestic and international level.

BRAND AMBASSADOR PROGRAM

Targeted influential consumers to gain market exposure and increase sales through word of mouth marketing, digital platforms and social media. Created online community (The Lounge) for product owners, testing platform for applicants and brand ambassador package (DB Influencer). *

GLOBAL DISTRIBUTION DEVELOPMENT

Facets collaborated with Industry Nine to create and implement a business development strategy aimed at securing new global distribution channels. We partnered with an internal team to identify and survey potential targets, formulate a global sales plan, establish a CRM system, and develop both a digital collateral package and an onboarding project management tool.

STRATEGIC PLANNING

Facets was proud to work with the Sea Otter Australia executive team in preparation for their inaugural event. By performing a market audit, social media audit, visibility analysis, SEO audit, and strategic planning session. Facets developed and began implementing a full strategic marketing plan.

INBOUND MARKETING CAMPAIGN

Developed and implemented an Inbound Marketing Campaign which combined Website Automation, CRM Implementation, SEO Site Audit & Maintenance to improve the SEO and target quality traffic for higher conversion rates for Camp Rockmont for Boys.

B2B Commerce

Having user-friendly product information at your fingertips is critical for the distribution of collateral, exchange of engineering documentation, sales information, and service center instructional resources.  *

*While an employee at Cane Creek Cycling Components

TESTIMONIALS

Facets Marketing has had the pleasure of working with some very talented people over the years and we are really proud of our work - but don't just take our word for it... 

Brian Park | Director of Mountain Bike | Outside.inc

"I've worked with Holly in various capacities over the years, and she's been a huge help in facilitating our coverage at Sea Otter. She's proactive, effective, and gets things done without getting stuck in the weeds. She knows what's good, and has a track record of getting it done."

Jeff Frost | owner | runsedona

"I've worked with Holly and the Facets team on a variety of event brands including The Sea Otter Classic and RunSedona. Their strategic prowess and tactical marketing initiatives truly distinguish Facets. They take initiative, anticipate needs, and consistently execute tasks while carefully considering the outcomes. Facets possesses a keen understanding of effective methods and boasts a proven history of achieving goals."

Bird Blitch | owner | the Hub and pisgah tavern

"Holly and her Facets team transform challenges into effortless tasks. Through her organization, accountability, and availability, she brings valuable experience and innovative ideas to the table. Her team approaches each day with a positive attitude. Their dedication not only gets the job done but also brings a smile to my face at every meeting.”

Jacob McGahey | Vice President | Industry Nine Componentry

"It has been a pleasure working with Facets Marketing.  Holly has helped us restructure our international distribution network and provided us with some excellent tools and resources to better support our international customers. These assets are sure to help us grow our international sales and presence in the coming months and years. " 

Karl Burkat | Founder | pinkbike.com

"Holly is creative, passionate and a pleasure to work with, but at the end of the day what matters is results and as marketing director she helped turn Cane Creek into one of the strongest brands in MTB."

MAKE CONTACT

A Marketing Professional for over 30 years, Holly Colson is the owner of Facets Marketing. She began her career as a Marketing Specialist at Presenting Atlanta where she was thrilled to welcome Fortune 500 companies to Atlanta for Meetings and Special Events including the 1996 Atlanta Olympic Games. She then joined CB RichardEllis Commercial Real Estate which provided her with unique insight into all aspects of marketing the built environment.

Holly transferred her knowledge to the A/E/C industry where she spent several years working in-house as a marketing executive for architecture firms. Her passion for cycling called and Holly spent six years as the Vice President of Marketing for Cane Creek Cycling Components, a globally distributed manufacturer of high end bicycle components. 

Holly is a performance driven marketing executive with deep experience in brand development, strategic planning and public relations. She enjoys helping clients focus and position their brand for growth and considers her ability to never meet a stranger one of her greatest assets.

A lifelong outdoor addict and endurance athlete, Holly recently completed el Camino de Costa Rica. She took on the 175-mile trail run and completed it in 10 days to celebrate being 5 years cancer free. For more details than you’d ever want about that adventure and many others, just ask her.