Facets spearheaded initiatives to secure vital grant funding aimed at generating tourism dollars and supporting community infrastructure. Recognizing that an event’s success is deeply tied to the place where it happens, we revived Southern California’s largest cycling festival through expanded programming, a comprehensive brand refresh, digital optimization, and event expansion. We managed sponsorships and promotions to ensure every stakeholder—from local businesses to lodging partners—was aligned and pulling toward one start line.

Brought onboard to build a proactive marketing program, Facets has steadily grown this multi-year partnership into an award-winning destination event. We manage high-level strategic initiatives, driving revenue through sponsorship sales and expo development while collaborating directly with the Chamber of Commerce and lodging partners to boost regional tourism. Beyond rebuilding the brand and designing the digital infrastructure, Facets executes the multi-channel promotions, programming, and merchandise logistics for one of the most striking road races in the country—and we’re still at it.

The Hub and Pisgah Tavern capitalized on its premier location at the gateway to Pisgah National Forest, but needed a systematic approach to its marketing operations. Facets stepped in to provide vital project management and strategic direction, working closely with in-house staff to align workflows into streamlined, efficient marketing systems. We turned ambitious ideas into reality by leading a comprehensive brand refresh, launching new e-commerce solutions, driving rental program promotions, and executing high-impact in-store activations.

Prior to founding Facets Marketing, Holly Colson spent six years as VP of Marketing for Cane Creek, where she scaled the global brand and built a high-performing marketing department. She pioneered the education of the Standardized Headset Identification System, leveraging multi-channel campaigns to promote a universal global engineering standard. To eliminate technical consumer barriers, she led the development of an interactive mobile suspension app and launched a strategic online community and brand ambassador program. Her comprehensive oversight also modernized their international B2B commerce network and executed a global trade show strategy.

Innagural Event Strategic Planning

Full-Service Marketing Management

Strategic Planning & Sponsorship Sales

Strategic Positioning & Market Entry

Full-Service Marketing Management

Strategic Planning & Project Management

Full-Service Marketing Management

Full-Service Marketing Management

Full-Service Marketing Managment

Strategic Planning, Branding & Project Management

Full-Service Marketing Management

Strategic Market Entry + Public Relations