Strategy from inside the sport.

Facets is the outdoor marketing partner that truly gets your industry niche because we live it. We bring our endurance lifestyle experience to your strategy—because to us, this isn't work.

HOW WE THINK

Outdoor brands answer to an audience that can spot a fake in a single post. Our team has spent decades in cycling and adventure sports—building brands, launching products, and running some of the industry's largest events.

For three decades, our team has built events and brands from inside the industry, not from the outside looking in. We've held the in-house seat and the agency seat — which is why we plan like operators, not vendors. We ride, we race, and we know the difference between marketing that reads well in a deck and marketing that actually moves product.

OUR SERVICES

What We Do Best

At Facets, we don't believe in one-size-fits-all templates. We seamlessly integrate as an extension of your team—working closely to craft customized marketing, PR, and global growth strategies that deliver tangible business results. We listen first and collaborate to build the tailored comprehensive roadmap you need to scale.

    • Strategic Marketing Roadmaps

    • New Market Entry Strategy

    • Budget & Cost Optimization

    • Auditing/Analysis of Current Program

    • Industry Partnerships/Networking

    • Strategy & Positioning

    • Market Research

    • Brand Voice & Messaging

    • Channel Mapping

    • Audience Personas

    • End-to-End Planning, Promotion & Production

    • Registration Growth & Athlete Experience

    • Sponsorship & Exhibitor Business Development & Fulfillment

    • On-Site Media Management

    • Post-Event Surveys

    • PR Strategy & Auditing

    • Core Content Generation

    • Endemic Media Relations

    • Press Camps & Brand Events

    • Rider & Ambassador Programs

    • Identity Architecture & Art Direction

    • Brand Guidelines

    • Logo & Core Content Assets

    • Packaging & Product Design

    • Print, Digital & Event Assets

    • On-location Photography & Videography

    • Analytics & Reporting

    • Audience Research & Acquisition

    • Audience Management

    • Platform Strategy & Content

    • Social Advertising (META, Youtube, LinkedIn)

    • Social Audits & Planning

    • Data & Analytics

    • Content Strategy

    • eCommerce Development

    • UX Design & Strategy

    • Generative Engine Optimization

    • Keyword Optimization

    • Research, Audits & Evaluations

    • Website & App Development

What we do

Some of Our Work

  • Aerial view Sea Otter Classic

    Sea Otter Classic - The World's Premier Cycling Festival

    As a comprehensive marketing partner and member of the executive team for the leading cycling festival and expo, Facets delivered full-complement strategic planning and implmented marketing initiatives for the Life Time Sea Otter Classic in Monterey, California. Our annual initiatives drove measurable growth through targeted marketing initiatives, public relations, multi-channel advertising, website optimization, content strategy, and on-site event promotions.

  • Product launch development

    BILSTEIN - Engineering Global Market Entry

    Renowned automotive brand Bilstein brought Facets Marketing onboard to architect and implement the global go-to-market strategy for a new suspension line. We facilitated strategic planning sessions, performed a rigorous market entry audit with product testing, and established a definitive positioning identity. To ensure a flawless launch, Facets developed a marketing plan encompassing budgeting, media testing, advertising, social strategy, event execution, booth design, and sponsorships.

  • Tour de Big Bear Expo

    Tour de Big Bear - Driving Event Growth

    Brought onboard to reverse stagnation and boost regional tourism, Facets serves as the full-service marketing department for Tour de Big Bear—managing everything from branding to sponsorship sales. In two years, our comprehensive strategies scaled the expo by 50% and doubled sponsor funding with 133% growth, driving an 18.76% spike in participation and a 46.47% surge in gross revenue.

  • PIKIO Labs

    PIKIO Labs - Launching into the Cycling Market

    PIKIO Labs entered the cycling market as a brand-new company with an exceptional product and the highest helmet safety rating from Virginia Tech. To build rapid market credibility, Facets Marketing architected and executed a comprehensive go-to-market strategy spanning from pre-launch planning to full retail debut. By anchoring the campaign around PIKIO’s premier safety story, we secured high-impact media coverage, culminating in a successful launch at the Sea Otter Classic.

  • RunSedona

    RunSedona - Destination Event Marketing

    Since 2022, Facets Marketing has transformed RunSedona into a premier destination race, driving significant regional tourism by closely partnering with local businesses and municipal agencies. This collaborative ecosystem has led to consecutive sold-out events of 4,000 participants, with current registration tracking an impressive 55% higher year-over-year. Facets fueled this sustained growth by delivering a comprehensive suite of full-service marketing capabilities.

  • Industry Nine

    Industry Nine - Global Distribution Develoment

    Facets collaborated with Industry Nine to engineer and implement a high-impact strategy aimed at securing premium international distribution channels. We spearheaded global market research to analyze international territories and map distributor chains. By proactively networking with international cycling distributors, Facets partnered with their internal team to deploy a structured global sales plan, CRM system, and digital onboarding tools.

View OUR WORK

Testimonials

  • "I've worked with Holly in various capacities over the years, and she's been a huge help in facilitating our coverage at Sea Otter. She's proactive, effective, and gets things done without getting stuck in the weeds. She knows what's good, and has a track record of getting it done."

    — Brian Park | Director of Mountain Bike | Outside.inc

  • "I've worked with Holly and the Facets team on a variety of event brands including The Sea Otter Classic and RunSedona. Their strategic prowess and tactical marketing initiatives truly distinguish Facets. They take initiative, anticipate needs, and consistently execute tasks while carefully considering the outcomes. Facets possesses a keen understanding of effective methods and boasts a proven history of achieving goals."

    — Jeff Frost | Owner & Race Director | RunSedona

  • "Holly is creative, passionate and a pleasure to work with, but at the end of the day what matters is results and as marketing director she helped turn Cane Creek into one of the strongest brands in MTB."

    — Karl Burkat | Founder | Pinkbike

  • "The Facets team transforms challenges into effortless tasks. Through Holly's organization, accountability, and availability, she brings valuable experience and innovative ideas to the table. Her team approaches each day with a positive attitude. Their dedication not only gets the job done but also brings a smile to my face at every meeting.”

    — Bird Blitch | Owner | The Hub and Pisgah Tavern

  • "It has been a pleasure working with Facets Marketing. Holly has helped us restructure our international distribution network and provided us with some excellent tools and resources to better support our international customers. These assets are sure to help us grow our international sales and presence in the coming months and years. "

    — Jacob McGahey | Vice President | Industry Nine Componentry