RunSedona

❋ Strategic Planning

❋ Brand Strategy

❋ Event Marketing

❋ Public Relations

❋ Social Media

❋ Web Design & Digital

❋ Creative & Content

❋ Email & SMS

❋ Media & Digital Strategy

THE CHALLENGE

RunSedona has the setting most race directors dream about — winding roads threading through some of the most photographed red rocks in the country — and a community that already loved it. What it didn't have was an identity bold enough to live up to the landscape, or a marketing engine that runs all year instead of waking up the month before race day.

A destination trail race isn't an impulse registration. It's a trip people plan around. The brand had to inspire that decision year-round, then make committing to it effortless.

A backdrop this bold needs a brand to match

It started with foundations — a confident logomark, a modern type system, and a full brand guide built on hand-drawn elements and grainy gradient textures pulled straight from the red-rock palette. As the event has grown, the brand has evolved with it, right down to a fresh logo and a clean rollout across every surface.

FOUNDATIONS

People don't just enter a race. They commit to a trip.

A destination race is a travel decision — so the job is staying present all year through strategic partnerships and promotions, and weaving the race into the town. We make Sedona part of the prize with a show-your-bib Chamber program, and build loyalty into the calendar: a 5× racer patch, highly targeted search marketing, and a price ladder that rewards early commits.

INSIGHT
Running event branding
running event medal design
RunSedona running event marketing race destination

A backdrop this bold needs a brand to match

It started with foundations — a confident logomark, a modern type system, and a full brand guide built on hand-drawn elements and grainy gradient textures pulled straight from the red-rock palette. As the event has grown, the brand has evolved with it, right down to a fresh logo and a clean rollout across every surface.

FOUNDATIONS

Momentum in the Red Rocks

RESULTS

2 year sell out across all events

Participants from all 50 states

+56% registration 2023 vs 2026

Voted Best Half Marathon in Arizona, 2025 & 2026

RECENT ACHIEVEMENTS

  • A cohesive brand — new logo included — runs from website to inbox to finish chute.

  • A family- and senior-friendly 5K walk widens the field beyond the core distances.

  • An athlete experience — post-race café, cryotherapy wellness booth, running brands and local vendors, Strike-A-Pose — makes the weekend a destination.

  • Runner incentives: a 5× loyalty racer patch, Runna training program partnership, expanded runner perks, and a price ladder that rewards early commits.

  • A show-your-bib Chamber program makes the town itself part of the prize.

  • A cupless race experience gives the brand a sustainability story that matters.

“I've worked with Holly and the Facets team on a variety of event brands including The Sea Otter Classic and RunSedona. Their strategic prowess and tactical marketing initiatives truly distinguish Facets. They take initiative, anticipate needs, and consistently execute tasks while carefully considering the outcomes. Facets possesses a keen understanding of effective methods and boasts a proven history of achieving goals.”

— Jeff Frost | Owner | RunSedona